Tagline
RIDER OWNED & OPERATED
FORMER is a surf- and skate-oriented apparel and media brand founded in 2017 by Dane Reynolds, Craig Anderson, Austin Gillette, and Dylan Rieder. It presented its first collection in Los Angeles and Sydney, and offers clothing, accessories, and video content. Its approach is to make what they want to wear themselves, with “RIDER OWNED & OPERATED” as its guiding principle. It is currently operated independently by Anderson, Reynolds, and Gillette.
Concept
creating, designing and producing what we like to wear and be a part of