FR(13)NDS is a Japanese fashion brand that creates items blending streetwear and mode, rooted in its own culture. Its range includes T-shirts, sweatshirts, denim, pants, outerwear, and shoes. Alongside a focus on materials and silhouettes, the brand incorporates playful details and prints. The “(13)” in the brand name represents an unknown number associated with diverse feelings, including “fear” and “ill omen,” as well as “a symbol of power” and “another world beyond.” The brand’s philosophy is to recognize one another’s individuality and express themselves freely while sharing new things and ideas through their community.
Concept
To be a community that recognizes one another’s individuality, continually evolves toward new things, and helps its members grow together.