g by GORGE

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For grown-up cool, choose g by GORGE.
g by GORGE is a Japanese women’s casual brand developed by Coca Co., Ltd. Based on GORGE’s basic casual style, it offers items with an emphasized gyaru-inspired aesthetic, focusing on clothing while also offering fashion accessories and shoes. The brand is aimed at women who embrace freedom without conforming to conventions and value their own individuality while incorporating trends. It promotes a style that aspires to be “grown-up cool” and is available at stores in commercial facilities and other locations nationwide.

Concept

A brand for women who embrace freedom without conforming to conventions and value their own individuality while incorporating trends without simply following them.

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GORGE
Clothing

A derivative line with a stronger gyaru aesthetic

g by GORGE is a derivative brand based on GORGE’s basic casual style, offering items that

g by GORGE is a derivative brand based on GORGE’s basic casual style, offering items that emphasize a gyaru aesthetic. The official brand description explicitly states its relationship with GORGE and its product direction, positioning it to foreground a more mature, gyaru-oriented style in contrast to GORGE’s standard casual offerings. While GORGE BE focuses on regionally tailored assortments, g by GORGE serves as a line differentiated by its aesthetic.

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