GAB GAB is a women's apparel brand launched in January 2021 by Japanese YouTuber Tanakaga (Paparapīzu). With support from AnyMind Group, Tanakaga oversees all aspects of production, including materials, colors, product planning, and design. The brand offers apparel as well as bags and accessories. Its stated aim is for everyone to wear what they like and enjoy fashion, and it offers items that combine cute and cool styles. It also has a cosmetics line, GAB ME.
Concept
“GAB GAB” and taste it! Cute things, cool things, new things, and even unconventional things. I can’t choose just one! The things I want, the person I want to be—I want to try a little bit of everything. Why not make anything your own taste, without worrying about what people around you think?