GAB ME

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Overview

GAB ME, a Japanese cosmetics line, was produced by Tanakaga of the YouTuber duo Paparapies and launched in 2021 in collaboration with AnyMind Group. Derived from the apparel brand GAB GAB, it offers makeup products including lip tints, glosses, and eyeshadows. Its brand concept is “Show off GAB ME. (Show off the best version of yourself.)” and centers on the desire for people to enjoy fashion and makeup in their own way and express themselves with confidence as their best selves. Tanakaga oversees the production of everything from the packaging and colors to the photography.

Concept

Show off GAB ME. (Show off the best version of yourself.)

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2021
2021 Parent brand
GAB GAB
Clothing

A spin-off line extending into cosmetics

GAB ME is a cosmetics line developed by Tanakaga around the concept of GAB GAB. Derived fr

GAB ME is a cosmetics line developed by Tanakaga around the concept of GAB GAB. Derived from GAB GAB, which focuses primarily on apparel, it serves to express personal style through makeup. While GAB GAB offers clothing, bags, accessories, and other items, GAB ME specializes in cosmetics such as lip tints, extending the brand’s offerings into the beauty field beyond fashion. Since its launch in 2021, it has been identified as a cosmetics line available through GAB GAB’s official online store.

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