Tagline
For women who want more than just the staples.
GALLORIA is a Japanese private label in women’s fashion launched by Ito-Yokado in 2010. For women who enjoy their lifestyle, it has offered coordinated looks centered on trend items, spanning casual and elegant styles as well as fashion accessories. Its official concept is to make every item easy to coordinate and bring the latest trends to adult women who want more than just basics. Today, it offers collections at accessible price points as “everyday wear for adults,” incorporating trends in moderation and designed to be worn for a range of occasions without being overly ornate. Atsuro Tayama has been involved as creative director since 2010.
Concept
A brand centered on trend items for women who enjoy their lifestyle. Every item can be coordinated with the others, bringing the latest trends to adult women who want more than just basics.