GlamourPrincess

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Overview

Tagline

HAPPY MIND
Glamour Princess is a Japanese plus-size lingerie brand from Osaka, launched by Izumi Co., Ltd. in 2017. Its offerings center on bras and briefs and also include innerwear, maternity wear, loungewear, and sportswear. The brand aims to make it possible for plus-size people to enjoy lingerie in their own way without compromising on design, functionality, or comfort. It emphasizes a broad size range and pattern design that takes body-related concerns into account. Guided by the principle of “making every day more fun and positive,” it offers products that combine functionality and design.

Concept

Make every day more fun and positive.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2017
2017 Parent brand
izumi BODY LABO
Clothing

A specialized line serving the plus-size segment

Glamour Princess was a brand for plus sizes offered within izumi BODY LABO. Among the broa

Glamour Princess was a brand for plus sizes offered within izumi BODY LABO. Among the broad range of sizes handled by the parent brand, it specialized in the plus-size segment, with dedicated designs and product offerings. In 2022, a standalone website was launched and it shifted to an independent sales channel, but official announcements explicitly described it as izumi BODY LABO’s brand for plus sizes. Unlike Tiny Princess and Beauty Princess, it was positioned within the brand family as a line designed for fuller figures.

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