Tagline
Pioneer of dry T-shirts
glimmer is an activewear and printable apparel brand launched in 2008 by Japan’s Toms Co., Ltd. Its range centers on polyester apparel with features such as moisture-wicking, quick-drying performance and UV protection, including T-shirts, polo shirts, sweatshirts, pants, outerwear and bags. The products are designed for activities involving movement, such as sports and exercise, as well as teamwear and work uniforms. The brand’s motto, “For people who lead active everyday lives,” is also connected to Toms’ business philosophy of transforming plain apparel into valuable products through printing by users. A representative product is the 00300-ACT 4.4-ounce Dry T-shirt.
Concept
For people who lead active everyday lives