GLOBAL JAPAN

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Overview

Tagline

Creating “cute” and “cool” looks
GLOBAL JAPAN is an original Japanese product brand developed by Global Japan Co., Ltd., established on December 5, 2012. The company plans, manufactures, and sells beauty accessories, fashion accessories, cosmetics, underwear, and other products, which it distributes through mail order, drugstores, mass retailers, and other channels. It officially advocates making products that create “cute” and “cool” looks, with an emphasis on customer perspectives and inspiration. Guided by the aim of bringing Japanese trends, stylish fashion, and beauty to overseas markets, it operates several original brands and lines, including AIR FIT, ゆる圧, COOL&UV, and U-ni.

Concept

Bringing Japanese trends, stylish fashion, and beauty to overseas markets

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
14 brands
Founded
2024
2024 Sub-brand
さよならカメちゃん
Lifestyle products

A lifestyle line specializing in pest control

Sayōnara Kame-chan is a line of pest-control products offered within GLOBAL JAPAN’s offici

Sayōnara Kame-chan is a line of pest-control products offered within GLOBAL JAPAN’s official brand portfolio. It offers products under the same name in adhesive, hanging, and placement formats for areas where stink bugs are a concern. While 24HS covers security products, 5S covers cleaning products, and MAGICAL covers household and maintenance products, this line is a lifestyle-goods brand focused specifically on nuisance-pest control. The official brand page organizes several formats of use, and the line is treated as an independent product line with products for different uses rather than as a single product name.

- Sub-brand
24HS
Lifestyle products

A safety line focused on security products

24HS is a security products line presented independently in GLOBAL JAPAN’s official brand

24HS is a security products line presented independently in GLOBAL JAPAN’s official brand menu. It brings together products for home and everyday-space security measures, including dummy security cameras, window security locks, security film, solar sensor lights, and alarms for doors and windows. Its purpose clearly differs from that of U-ni and AIR FIT, which handle beauty and fashion accessories; 24HS is positioned as a lifestyle goods brand centered on safety measures and easy installation. 24HS is also named on key products and is offered across multiple categories.

- Sub-brand
5S
Lifestyle products

A lifestyle line focused on functional household goods.

5S is a household and cleaning goods line featured in GLOBAL JAPAN’s official brand list.

5S is a household and cleaning goods line featured in GLOBAL JAPAN’s official brand list. It offers functional products for everyday cleaning and maintaining living spaces, including wiping cloths, baking soda, compact wipers, and プンプンマミィ. While MAGICAL focuses on individual devices that assist with cleaning and other tasks, 5S brings together consumables and small items that support everyday cleaning and organization. The official page lists multiple household products under its own brand name.

- Sub-brand
AIR FIT
Clothing

A long-selling shaping innerwear line

AIR FIT is the core shaping innerwear line in GLOBAL JAPAN’s official brand portfolio. It

AIR FIT is the core shaping innerwear line in GLOBAL JAPAN’s official brand portfolio. It is characterized by an airy feel and shaping through varied-knit stitching, and includes front-open bras, light bras, shaping bras, high-waisted shorts, and other items. The official page presents it as a long-selling innerwear line with 10 years of sales, and it is treated as an ongoing standalone line within the underwear category. Unlike Yuruatsu, which emphasizes everyday comfort, it is positioned around shaping functionality and a broad range of products within the series.

- Sub-brand
COMFORTABLY CARRY
Lifestyle products

A functional line of travel carry accessories

COMFORTABLY CARRY is a functional accessories line featured in GLOBAL JAPAN’s official bra

COMFORTABLY CARRY is a functional accessories line featured in GLOBAL JAPAN’s official brand menu, designed to make luggage easier to handle while commuting or traveling. The official brand list groups products such as caster coverings and full caster coverings for suitcases under the same name. Unlike other brands that handle beauty accessories, innerwear, and sauna goods, its product range focuses on travel and carrying items. Within GLOBAL JAPAN’s lifestyle goods portfolio, it is positioned as an independent line for travel accessories.

- Sub-brand
CONCIERGE
Beauty and cosmetics

A beauty line specializing in scalp coverage

CONCIERGE is a beauty line specializing in scalp care and solutions for hair volume, liste

CONCIERGE is a beauty line specializing in scalp care and solutions for hair volume, listed under U-ni in GLOBAL JAPAN’s official brand menu. Its products include the Pom-Pom Volume-Up Scalp Foundation and the Pom-Pom Scalp Foundation, which address hair concerns while caring for the scalp and hair. Unlike U-ni, which offers hairbrushes and scalp brushes, it focuses on enhancing the appearance of volume and covering the scalp. It is a specialized beauty offshoot line, alongside D3+ and ゴリゴリ-고리 고리-.

- Sub-brand
COOL&UV
Lifestyle products

A functional line for UV protection and cooling accessories

COOL&UV is a functional line featured in GLOBAL JAPAN’s official brand lineup, bringing to

COOL&UV is a functional line featured in GLOBAL JAPAN’s official brand lineup, bringing together sun-protection and cooling products. Its offerings include UV-protection face and neck coverings, sun visors, hats, parasols, and cooling ponchos, as well as fashion accessories and household goods designed with outdoor comfort in mind. Its range of categories is broader than that of Icy, which specializes in cooling products, and it serves to provide a cross-category selection for protection from sunlight and heat. The products are also organized under a distinct brand name on the official website.

- Sub-brand
D3+
Beauty and cosmetics

A skincare line centered on beauty ingredients

D3+ is a skincare line listed under U-ni in GLOBAL JAPAN’s official brand lineup. It offer

D3+ is a skincare line listed under U-ni in GLOBAL JAPAN’s official brand lineup. It offers beauty products centered on D3+ Medi facial EMS lifting devices and other facial-care products, with features including paraben- and ethanol-free formulations, organic ingredients, and no added colorants. Unlike U-ni itself, which focuses on haircare accessories, and ゴリゴリ-고리 고리-, which focuses on gua sha products, D3+ focuses specifically on face and skin care. It serves to expand GLOBAL JAPAN’s beauty offerings into skincare.

- Sub-brand
Icy
Lifestyle products

A functional line focused on cooling items for summer

Icy is a line of cooling items presented under its own name in GLOBAL JAPAN’s official bra

Icy is a line of cooling items presented under its own name in GLOBAL JAPAN’s official brand lineup. It comprises products focused on heat relief, including neck coolers, ice bags, cooling scarves, and items for the head. While COOL&UV covers a broad range of products, including UV-protection items and parasols, Icy is positioned as a brand that foregrounds cooling and cool-down functions. Multiple products continue to be listed under the Icy name on official product pages.

- Sub-brand
MAGICAL
Lifestyle products

A lifestyle line focused on functional household goods

MAGICAL is a household goods line independently offered within GLOBAL JAPAN’s official bra

MAGICAL is a household goods line independently offered within GLOBAL JAPAN’s official brand lineup. It deals in functional products that assist with household tasks and maintenance, including handheld chainsaws, tooth washers, scratch removers, and cleaning supplies. Unlike U-ni, AIR FIT, and ゆる圧, which focus on beauty accessories and innerwear, it brings together practical goods for housework, cleaning, and everyday living. The official page organizes its product range around the practicality of “No need for a tap when you have a bucket—use it anywhere.”

- Sub-brand
U-ni
Beauty and cosmetics

A core line for hair care and beauty accessories

U-ni is a beauty accessories line within GLOBAL JAPAN’s brand family, focused mainly on sc

U-ni is a beauty accessories line within GLOBAL JAPAN’s brand family, focused mainly on scalp and hair care. It brings together products for everyday self-care, including foldable hair combs, scalp massage brushes, scalp care brushes, and blackhead removers. Unlike AIR FIT and Yuruatsu, which focus on clothing and body shaping, U-ni specializes in beauty tools and hair care accessories. The official brand menu lists it as a top-level beauty-related category alongside Gorigori, D3+, and CONCIERGE.

- Sub-brand
ゆる圧
Clothing

A line focused on compression innerwear for everyday wear

ゆる圧 is an innerwear and body-care apparel line within GLOBAL JAPAN’s official brand portfo

ゆる圧 is an innerwear and body-care apparel line within GLOBAL JAPAN’s official brand portfolio. Its product range includes bras, night bras, tank tops, girdles, pelvic-support leggings, cooling leggings, and pajama leggings, with an emphasis on year-round comfort and everyday wear. While AIR FIT is a long-selling line centered on shaping functionality, ゆる圧 is positioned as everyday innerwear suited to a wider range of wearing occasions. Products are regularly organized on a dedicated brand page on the official website.

- Sub-brand
ゴリゴリ-고리 고리-
Beauty and cosmetics

A body-care offshoot line centered on kassa

ゴリゴリ-고리 고리- is a body-care-related offshoot line listed under U-ni in GLOBAL JAPAN’s offic

ゴリゴリ-고리 고리- is a body-care-related offshoot line listed under U-ni in GLOBAL JAPAN’s official brand menu. It consists primarily of full-body care products using kassa, including ミラツムリかっさ, ミラハンド, ミラテトラ, and ミラクロス. Its purpose differs from that of U-ni itself, which offers hairbrushes and scalp care: it is presented as a dedicated brand for self-care of different parts of the body. It occupies a position in the body-care field, distinct from D3+’s skincare and CONCIERGE’s scalp covers.

- Sub-brand
トドのう
Lifestyle products

A leisure line specializing in sauna products

トドのう is a specialist line of sauna products offered among GLOBAL JAPAN’s official brands.

トドのう is a specialist line of sauna products offered among GLOBAL JAPAN’s official brands. It brings together accessories for sauna use under one name, including sauna mats, sauna hats, sauna bags, and face towels. Unlike Icy and COOL&UV, which focus on cooling and UV protection, and AIR FIT and ゆる圧, which offer innerwear, its product range is specialized for bathing and leisure settings. Multiple sauna products are grouped under the same brand name on the official brand page, making it a line that extends GLOBAL JAPAN’s household goods category into leisure use.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about GLOBAL JAPAN

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