szu
/
Fashion brands
/
GOD BLESS YOU

GOD BLESS YOU

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

GOD BLESS YOU is a Japanese fashion label created by creative director BB LION and spun off from streetwear brand EXAMPLE in March 2020. It offers streetwear for men and women, focusing on items such as T-shirts, sweatshirts, outerwear, caps, and bags. The name comes from a phrase used in EXAMPLE’s designs, and, drawing on its meanings of “May God bless you” and “Get well soon,” the label is built around the concept of “a walking amulet.”

Concept

A walking amulet

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

EXAMPLE

Parent brand

Clothing

A spin-off label that foregrounds its message

GOD BLESS YOU is a new label launched by EXAMPLE in March 2020. It is a spin-off line that

GOD BLESS YOU is a new label launched by EXAMPLE in March 2020. It is a spin-off line that turns a phrase repeatedly used in EXAMPLE’s designs into an independent brand name. Derived from EXAMPLE’s own streetwear line, it is based on the concept of a “walking talisman,” drawing on the meanings “May God bless you” and “Get well soon,” and offers its own logos and apparel. It is positioned within the brand family as an independent label that presents EXAMPLE’s worldview through a different message and product lineup.

2017 Parent brand

EXAMPLE

Clothing

A spin-off label that foregrounds its message

GOD BLESS YOU is a new label launched by EXAMPLE in March 2020. It is a spin-off line that