EXAMPLE

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Country: Japan
Founded: 2017 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

IT'S ALL UP TO YOU

EXAMPLE is a Japanese streetwear brand launched in 2017 by BB LION, who is from Osaka. BB LION handles the design and production, and the brand offers street-casual wear including T-shirts, sweatshirts, shirts, pants, outerwear, and caps. Under the slogan “IT'S ALL UP TO YOU,” its concept is to propose items that are easy to incorporate into cross-genre styling and can serve as “one example” for any style. In 2020, the brand launched the spin-off label GOD BLESS YOU.

Concept

Offering items that can serve as “one example” for any style

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

GOD BLESS YOU

Sub-brand

Clothing

A spin-off label that foregrounds its message

GOD BLESS YOU is a new label launched by EXAMPLE in March 2020. It is a spin-off line that

GOD BLESS YOU is a new label launched by EXAMPLE in March 2020. It is a spin-off line that turns a phrase repeatedly used in EXAMPLE’s designs into an independent brand name. Derived from EXAMPLE’s own streetwear line, it is based on the concept of a “walking talisman,” drawing on the meanings “May God bless you” and “Get well soon,” and offers its own logos and apparel. It is positioned within the brand family as an independent label that presents EXAMPLE’s worldview through a different message and product lineup.

2020 Sub-brand

GOD BLESS YOU

Clothing

A spin-off label that foregrounds its message

GOD BLESS YOU is a new label launched by EXAMPLE in March 2020. It is a spin-off line that