gomme

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Country: Japan
Founded: 1989 1980s
Category: Clothing Bags Accessories Footwear Wallets
Related brands: Clothing brands founded in the 1980s Clothing brands from Japan

Overview

Tagline

Clothes that feel as if the body were wrapped in rubber.

gomme is a Japanese fashion brand founded in 1989 by designer Hiroshige Maki. Centered on the idea of clothes that feel as if the body were wrapped in rubber, the brand aims not to conceal concerns about body shape, but to bring out the body's strengths through clothing. In addition to womenswear, it also offers menswear under GOMME HOMME, with a focus on domestic production (made in Japan) following design, pattern making, and revisions at its own atelier.

Concept

Rather than concealing parts of the body that people lack confidence in, the clothes are intended to bring out the body's strengths through wearing them. The aim is to help transform as many parts once considered flaws as possible into appealing features.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 1999

Year Brand Category Description

1999

GOMME HOMME

Sub-brand

A line derived from the parent brand that handles its men’s offerings.

On gomme’s official online shop, GOMME HOMME is listed in the men’s section separately fro

On gomme’s official online shop, GOMME HOMME is listed in the men’s section separately from the women’s section, with offerings ranging from tops and outerwear to pants. The brand introduction indicates that gomme emphasizes atelier-based creation and domestic production, and GOMME HOMME appears within that framework as a line for men. It is also explicitly identified as a men’s category in the current sales channels, positioned as an extension of gomme’s offerings to men.

gomme s

Sub-brand

Clothing

A derivative series that organizes staple items for broader accessibility

The official material “What is “gomme s” ?” presents gomme s as a series that brings toget

The official material “What is “gomme s” ?” presents gomme s as a series that brings together staple items carried over for several seasons. The “s” in the name stands for Simple, Standard, and Special, and the line retains gomme’s design and quality while organizing the items into a series. Promotional materials also list multiple retailers, indicating the series’ role in organizing and presenting the staple items.

1999 Sub-brand

GOMME HOMME

A line derived from the parent brand that handles its men’s offerings.

On gomme’s official online shop, GOMME HOMME is listed in the men’s section separately fro