gomme s is a staple series offered by the Japanese fashion brand gomme. The “s” stands for Simple / Standard / Special. The series is positioned as offering lower prices while maintaining the same design and quality. gomme was launched in 1989 by 真木洋茂 and creates clothing based on the idea of “not clothes that hide areas where people lack confidence in their bodies, but clothes that enhance their good features when worn.”
Concept
The “s” comes from the initials of Simple, Standard, and Special. The series offers lower prices while maintaining the same design and quality.