Goodyear

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Overview

Goodyear is a tire and rubber products brand founded in 1898 by Frank Seiberling in Akron, Ohio, United States. The brand name derives from Charles Goodyear, known for the invention of vulcanized rubber. Tires are its main product, and through official licensing, the brand also extends into apparel, footwear, bags, and other categories. In fashion, items such as vintage-style clothing and motorsports-themed apparel have been sold. Rather than an independent fashion brand, it is positioned as a lifestyle product line of an automotive-related brand.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2012-2017
2012 Sub-brand
Goodyear Vintage
Clothing

A line that brings historical logos and designs into everyday wear

A vintage-inspired fashion program that used Goodyear’s historical logos and past designs

A vintage-inspired fashion program that used Goodyear’s historical logos and past designs across apparel and footwear. Through its licensing business, it offered jeans, jackets, shirts, and other items in addition to T-shirts and sweatshirts. Unlike Goodyear Racing, which was aimed at motorsports enthusiasts, it was positioned as a line that incorporated the brand’s past graphics into everyday wear.

2017 Sub-brand
Goodyear Workwear & Safetywear
Clothing

An apparel line focused on functionality and safety at work

A functional apparel line under the Goodyear brand license, covering workwear, safety foot

A functional apparel line under the Goodyear brand license, covering workwear, safety footwear, and related accessories. Its purpose differs from Goodyear Vintage, which offers casual clothing, and Goodyear Racing, which is motorsports-themed; it emphasizes durability and safety features for work. A European licensee continues to develop it as a distinct product range.

- Sub-brand
Goodyear Racing
Clothing

A fashion line carrying a motorsport heritage

A motorsport-focused line of apparel, footwear, and accessories that Goodyear has develope

A motorsport-focused line of apparel, footwear, and accessories that Goodyear has developed through licensing. It extends the racing history cultivated through its tire business into fashion products and, unlike general merchandise bearing the Goodyear logo or vintage-style clothing, primarily targets motorsport enthusiasts. Development by licensees has been confirmed, and apparel under the Goodyear Racing name is also sold through the official store.

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