Gossard Superboost

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Overview

Gossard Superboost is a bra line from Gossard, a lingerie brand founded in Chicago, USA, in 1901 by Henry Williamson Gossard. It was introduced in 1999 as “Ultrabra Superboost,” beginning with a plunge bra that combined a deep neckline with underwire support. Today, its range is centered on Superboost Lace and includes padded and non-padded bras, wireless bras, bralettes, and briefs. Gossard later developed into a British lingerie house.

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1 brands
Founded
1901
1901 Parent brand
Gossard
Clothing

A functional line focused on lift through plunge designs

A product line that Gossard officially treats as its signature line, centered on lift-enha

A product line that Gossard officially treats as its signature line, centered on lift-enhancing effects. It offers a range of designs, primarily plunge styles with deep necklines, including options with or without padding and with lace details, as well as matching briefs and other bottoms. In contrast to Glossies, which is characterized by lightness and sheerness, the line emphasizes functionality that shapes the silhouette. Superboost Lace is also among the designs offered in the line.

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