Tagline
Graphics on the Face
grafik:plastic is an eyewear brand originating in Seoul, South Korea. It was launched by video director Baek Jong-yeol, photographer Hong Chang-hyeon, Ahn Seong-jin, and others, and launched in January 2012. Guided by the concept of “graphics on the face,” the brand focuses on eyewear, particularly glasses and sunglasses, built around a structure that allows the front and temples to be detached and replaced. By combining frames, temples, and lens colors, it offers eyewear that allows wearers to express their own style. In 2012, it received an award in the Product Design category of the Red Dot Design Award.
Concept
Expressing one’s own style through unique eyewear