Tagline
Golf to Death
GREED MONSTER is a Japanese golfwear brand developed by Athena Golf Co., Ltd. It offers men’s and women’s apparel as well as golf goods, proposing items that combine functionality and design. The brand views golf as “a battle against oneself” and depicts it as an adventure to overcome the monster of desire lurking within. Centered on graphics featuring Boss Atera and multiple monster characters, it offers collections suited to both play and everyday life.
Concept
Golf is a battle against GREED MONSTER and the other greedy monsters in the heart, led by Atera.