GROOVY COLORS is a Japanese fashion brand for kids and juniors launched in Osaka in September 2007 by Fith Co., Ltd. Centered on children’s clothing, it offers apparel and fashion accessories in sizes ranging from baby and junior to adult. Its official concept is to propose urban, refined street fashion through graphics, styling, colors, and silhouettes incorporating the atmosphere and culture of the 1980s and 1990s. Drawing on music, art, and street culture, the brand offers items featuring graphics and a custom-made sensibility. It continues to be available through its official online store and retailers across Japan.
Concept
A proposal for urban, refined street fashion through graphics, styling, colors, and silhouettes incorporating the atmosphere and culture of the 1980s and 1990s