GUACAMOLE is a Japanese swimwear brand operated in Tokyo by GUACAMOLE JAPAN Co., Ltd. It debuted in the Spring/Summer 2008 season and offers swimwear as its main category, along with rash guards, activewear, and clothing for everyday urban wear. The brand’s stated concept is “SWIM & ACTIVE WEAR to enjoy in a variety of settings, like a sauce made by MIXing various ingredients.” Its designs are built around pop colors and unique patterns characteristic of Tokyo, combining trends with ease of wear. The company handles everything from design to sewing at its own factory and also collaborates with other brands and undertakes OEM production.
Concept
SWIM & ACTIVE WEAR to enjoy in a variety of settings, like a sauce made by MIXing various ingredients