GUIDER is a streetwear brand operated by YOLO JAPAN Co., Ltd., based in Osaka, Japan. It offers T-shirts, long-sleeve tops, hoodies, pants, coordinated sets, caps, knitwear, and other items in unisex styles for men and women. The brand name reflects the desire to be a guidepost for those who have lost their way. Rather than mass-producing items or following trends, the brand aims to create pieces that people genuinely want to wear, from a grounded perspective. Its products are sold through the official online shop and a store in Shinsaibashi, Osaka.
Concept
To be a guidepost for those who have lost their way. Rather than mass production or chasing trends, creating pieces that people genuinely want to wear, from a grounded perspective.