Hailys

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HAILYS is a fashion brand launched in Germany in 2012. It is operated by Germany’s TAM Fashion GmbH and offers affordable young fashion that combines basic and trend-driven items incorporating global fashion trends. The brand focuses on womenswear and also offers a line for teens and accessories.

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2 brands
Founded
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- Sub-brand
HAILYS MEN
Clothing

A spin-off line focused on men’s casualwear

HAILYS MEN was a men’s fashion label offered by TAM Fashion under the HAILYS name, featuri

HAILYS MEN was a men’s fashion label offered by TAM Fashion under the HAILYS name, featuring primarily casual streetwear and basic items. It was distinct from HAILYS, which was aimed mainly at women, in its target audience and product range, and had its own collections and lookbooks. The official website provides information about the Spring/Summer 2023 collection, but HAILYS MEN is not listed in the current brand directory.

- Sub-brand
HAILYS TEENS
Clothing

A line that extends the target age range to include teens

HAILYS TEENS is a line for teens listed in the official brand family of TAM Fashion, which

HAILYS TEENS is a line for teens listed in the official brand family of TAM Fashion, which also develops HAILYS. It carries forward HAILYS's trend-informed basics while offering junior products in sizes 134–176, with a target age group distinct from that of the main HAILYS line. Rather than being merely a product category within the adult line, it is a derivative line for younger consumers presented under its own name and collections.

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