Halston Heritage

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Overview

Halston Heritage is a diffusion line launched in 2009 by the American fashion brand Halston. Developed as a collection that reinterpreted Halston’s archive for contemporary audiences, it focused primarily on womenswear and dresses. The parent brand Halston was founded by designer Roy Halston Frowick in the 1960s. Marios Schwab served as creative director at its launch, and Marie Mazelis oversaw the collections in later years.

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Founded
1968
1968 Parent brand
Halston
Clothing

A line that reinterprets the archives for contemporary audiences

It was developed as a line that reinterpreted Halston’s archives for contemporary audience

It was developed as a line that reinterpreted Halston’s archives for contemporary audiences, bringing the brand’s past designs to market in a way distinct from new pieces in the main line. While carrying on Halston’s heritage, it was positioned as a collection for contemporary customers and served a different role from spin-off brands such as H by Halston and H Halston, which differentiated their distribution channels and price points. The Halston Heritage trademark is managed as part of the group of Halston-related brands.

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