HANG TEN GOLD

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Follow the feet
HANG TEN GOLD is a premium casual line derived from HANG TEN, a surf brand originating in California, USA. HANG TEN was founded in 1960 by Doris Moore and Duke Boyd, and HANG TEN GOLD was launched in 2012 as a higher-priced collection. Based on surfwear, it offers apparel and accessories that rework the brand’s archives and vintage designs in a contemporary way. The early line was created by designer Jason Blaick and carries on the tradition of classic American surf under the slogan “Follow the feet.”

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1 brands
Founded
1960
1960 Parent brand
HANGTEN
Clothing

A vintage-oriented, higher-end derivative line

HANG TEN GOLD was developed based on HANG TEN’s archives and roots in surf culture as a hi

HANG TEN GOLD was developed based on HANG TEN’s archives and roots in surf culture as a higher-priced line for specialty retailers, distinct from its regular casual line. When it was announced in 2002, it was positioned as a vintage reissue collection for young men, and from 2012 onward it was relaunched as a high-end version of the brand. It reconstructs the original stripes and specifications from the period, and is positioned for boutiques and select shops. In contrast to HANG TEN’s everyday line, it is an independent label focused on the brand’s past assets and the upper market.

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