hardcover is a Japanese menswear brand launched by Masaru Kubota, who established the design company KMC inc. With “counterculture” as its brand theme, it offered apparel that added new sensibilities to foundations in military, workwear, and outdoor styles. Its products included outerwear, knitwear, pants, shoes, and hats, and by the mid-2010s it sold them through an official shop and online store. The official online store operated by the company is currently marked as closed.
Concept
Counterculture