HEAD ROCK was an in-house brand of Bright Work Co., Ltd., which planned, wholesaled, and retailed children’s clothing from its base in Habikino, Osaka Prefecture. A Japanese American-casual brand for babies, toddlers, kids, and juniors, it centered its collections on distinctive prints featuring masked wrestlers inspired by pro-wrestling masks, as well as smiles and food. Matching items for parents and children were also a feature. The operating company was ordered to commence bankruptcy proceedings on May 8, 2024, and the brand is considered to have ended.
Concept
A brand offering fun and stylish clothing for parent-child pairs, themed around pro-wrestling masks.