Heart Yell is an innerwear brand for people in Japan following breast cancer surgery, launched by Nissen in September 2020. It was created in response to customer requests for bras that do not feel restrictive, and offers bras and other items suited to post-surgery conditions and different treatment and everyday situations. Its products incorporate features designed to make them easier to put on and take off and to reduce skin irritation, and are available in sizes M to 10L. The brand is guided by a desire to offer a little help in the daily lives of people who have undergone surgery and to support them emotionally.
Concept
A desire to “offer just a little help” in the daily lives of people who have undergone breast cancer surgery and to “support them emotionally”