nissen

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Overview

Tagline

Find it, cherish it. Every day with “something a little nice.”
Nissen (Nissen) is a Japanese general mail-order brand founded in Kyoto in 1970 as its predecessor, Nihon Sengei Co., Ltd. It began with catalog sales of kimono and sells clothing, primarily women's apparel, lingerie, and interior goods through catalogs and online. It also develops products in a wide range of sizes, including plus and tall sizes, and operates specialized brands such as Smileland.

Concept

For “things you wish existed” beyond your imagination. For “something a little nice” beyond your expectations.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
20 brands
Founded
2002-2026
2002 Sub-brand
SMILE LAND
Clothing

A specialist line offering a broad range of plus-size womenswear

A specialist womenswear brand offered by Nissen for women who wear plus sizes. In addition

A specialist womenswear brand offered by Nissen for women who wear plus sizes. In addition to a size range that includes L to 10L, it develops products with patterns and silhouettes tailored to different body types, and offers a broad range of clothing from trend-led to basic styles. Within its product groups, SMILELAND BASIC covers basics, marun offers feminine styles, CHIC STYLE focuses on adult casual wear, and GEVS. takes a streetwear direction, among others. Together, these groups form a foundation that brings size options and a range of styles together.

2012 Sub-brand
Slattgir.
Clothing

A line specializing in tall sizes for tall women

A trend-focused fashion brand offered by Nissen for tall women between 168 and 178 cm. It

A trend-focused fashion brand offered by Nissen for tall women between 168 and 178 cm. It addresses sleeve and garment lengths that are often insufficient in regular sizes, using its own sizing system that takes body type and bone structure into account rather than simply lengthening garments. Its target customers differ from those of Petitjo, which is for petite women around 150 cm tall, and SMILE LAND, which focuses on plus sizes; it serves tall women within Nissen’s group of brands offering size-specific options. The brand offers workwear and formalwear as well as everyday clothing.

2013 Sub-brand
Petitjo
Clothing

A specialist size line with its own designs for petite women.

It is a small-size fashion brand developed by Nissen for petite women around 150 cm tall.

It is a small-size fashion brand developed by Nissen for petite women around 150 cm tall. Rather than simply scaling down regular clothing, it uses its own designs that take petite body proportions and frames into account, with attention to garment lengths and overall balance. Its target audience differs from that of SMILE LAND, which caters to a range of body sizes, and Slattgir., which is designed for taller women; within Nissen’s range of size-focused brands, it serves petite women. It offers products for a range of occasions, from casual wear to commuting.

2019 Sub-brand
働く服
Clothing

A purpose-specific line supporting wear from commuting through everyday work life

Among Nissen’s original women’s clothing brands, this is a line specializing in commuter w

Among Nissen’s original women’s clothing brands, this is a line specializing in commuter wear. It offers jackets, blouses, trousers, and other clothing for work, and its stated aim is to support working women’s everyday lives through its products and related content. Its purpose differs from that of 366BASIC and pattok, which focus on everyday wear, and Callarus and Neina, which offer clothing for special occasions; it serves as an option for customers looking for workwear. Some items can also be worn on days off or to events, and the line offers clothing suited to working life.

2020 Sub-brand
Heart Yell
Clothing

A dedicated innerwear line for life after breast surgery

An innerwear series offered by Nissen for the everyday needs of people who have undergone

An innerwear series offered by Nissen for the everyday needs of people who have undergone breast surgery. Its product designs take into account ease of putting on and taking off garments immediately after surgery and during hospital visits, feel against the skin, and minimizing pressure. The range includes front-opening bras, tank tops with cups, and silicone cups. Its target needs differ from those of general women's innerwear and nissen glamor, which caters to a range of bust sizes; it is a specialized line offering options suited to the postoperative stage and concerns related to wearing innerwear.

2021 Sub-brand
Nissen glamor
Clothing

A specialist line of innerwear and clothing for fuller busts

Within Nissen’s range of innerwear and women’s clothing, this is a specialist brand offeri

Within Nissen’s range of innerwear and women’s clothing, this is a specialist brand offering products for women with larger busts. Its bras include larger cup sizes, with designs made for fuller busts and styles that can be paired with matching shorts. It is positioned as a size-focused offering that complements general women’s innerwear, and primarily addresses different needs from “Heart Yell,” which takes into account wear after breast surgery and comfort against the skin.

2022 Sub-brand
Callarus
Clothing

A line spanning occasion wear to casualwear

A Nissen original brand for women’s clothing, it focuses on occasion wear such as dresses,

A Nissen original brand for women’s clothing, it focuses on occasion wear such as dresses, ceremony attire, and black formalwear. It now also offers casual items and proposes styles that are not limited by occasion or age. Like Neina, which offers occasion wear with a natural aesthetic, Callarus provides an option for special occasions while covering a wider range of settings and styles. It is differentiated from other women’s clothing lines centered on everyday casualwear and workwear by its broader range of uses and its focus on formalwear.

2022 Sub-brand
GEVS.
Clothing

A streetwear line emphasizing a vintage feel and current trends

An original street-casual brand offered under Nissen’s plus-size women’s clothing brand SM

An original street-casual brand offered under Nissen’s plus-size women’s clothing brand SMILE LAND. Its official introduction highlights T-shirts and denim with vintage-style treatments, as well as styling that incorporates trends. It takes a different direction from SMILELAND BASIC, which focuses on everyday wear in larger sizes; CHIC STYLE, featuring chic adult casualwear; and the feminine marun, adding a street-inspired option to the SMILE LAND lineup.

2023 Sub-brand
RiFUKURU
Clothing

A brand that expands its lifestyle offerings with a focus on upcycling

A sustainable lifestyle brand offering apparel and miscellaneous goods, launched by Nissen

A sustainable lifestyle brand offering apparel and miscellaneous goods, launched by Nissen. Centered on upcycling that gives new value to discarded materials, it also works with Japanese fabric manufacturers and sewing factories to develop products and uses environmentally conscious materials. Unlike Nissen’s regular brand portfolio, which focuses on women’s clothing and innerwear, it develops products and activities around the circulation of materials and collaboration with Kyoto’s traditional industries, adding environmentally conscious options to Nissen’s mail-order lineup.

2026 Sub-brand
Maison INNESS
Clothing

A refined basics line for adults’ everyday lives

As Nissen's original women's clothing brand, it proposes everyday clothing for adults from

As Nissen's original women's clothing brand, it proposes everyday clothing for adults from the perspective of basic wear. The brand introduction presents styles that retain a classic quality while adding freshness and refinement, and its products include polished, minimalist items. While 366BASIC covers a wide range of simple, functional essentials, Maison INNESS serves as a new standard for adult dressing. It also has a distinct purpose from Be Praised, which focuses on trend-driven casualwear, and “Workwear,” which covers clothing for work, complementing everyday basics.

- Sub-brand
366BASIC
Clothing

A reliability-focused basics line that supports everyday dressing

One of Nissen’s original women’s clothing brands, it provides the basic wear needed for ev

One of Nissen’s original women’s clothing brands, it provides the basic wear needed for everyday outfits. Centered on simple, timeless designs and functionality, it offers items designed with attention to materials, sizing, silhouettes, and details, with products available in standard sizes through plus sizes. Unlike Maison INNESS, which proposes minimalist staples for adults, and Be Praised, which offers trend-oriented, polished casualwear, it is positioned as a line of essentials that supports a wide range of everyday outfits.

- Sub-brand
ACQUA CALDA
Footwear

A specialist line of women’s shoes focused on comfort

Within Nissen’s women’s fashion offerings, this is an original brand specializing in shoes

Within Nissen’s women’s fashion offerings, this is an original brand specializing in shoes. Nissen’s official brand list describes it as a shoe brand focused on comfort, and it also offers products that take shoe sizes and widths into account. Its product category differs from those of 366BASIC and Soiunique, which focus mainly on women’s clothing, and from purpose-specific lines for commuting and special occasions; it complements the shoes needed to complete an outfit. While the other lines are centered on clothing styles, this brand is positioned as a category-specialist offering footwear choices.

- Sub-brand
Be Praised
Clothing

A polished casualwear line incorporating trends

It is one of Nissen’s original women’s clothing brands, focused on trend-conscious polishe

It is one of Nissen’s original women’s clothing brands, focused on trend-conscious polished casualwear. The brand presents products with a relaxed feel and a stylish edge, offering an option for customers who want to incorporate trends into everyday outfits. Its style differs from 366BASIC, which centers on timeless basics, and Maison INNESS, which offers basic clothing for adults. It also serves a different purpose from “workwear” specializing in commuting clothes and Callarus and Neina, which offer occasionwear.

- Sub-brand
CHIC STYLE
Clothing

A line focused on adult casual wear in plus sizes

An adult casual line offered under SMILE LAND, Nissen’s plus-size womenswear brand. The of

An adult casual line offered under SMILE LAND, Nissen’s plus-size womenswear brand. The official brand introduction presents items that are not overly trend-driven and casual styles that allow people to dress in a way that feels true to themselves. Its aesthetic differs from SMILELAND BASIC, which focuses on everyday essentials, the feminine marun, and GEVS., which emphasizes vintage and street elements, adding a more understated adult casual option to SMILE LAND’s assortment.

- Sub-brand
Neina
Clothing

An occasionwear line with a natural aesthetic

As Nissen’s original womenswear brand, it offers occasion wear characterized by a natural

As Nissen’s original womenswear brand, it offers occasion wear characterized by a natural aesthetic. In addition to ceremonial clothing for events such as entrance and graduation ceremonies, it also offers mourning and formal wear, with products available in a wide range of sizes. Like Callarus, which promotes versatile styling and also includes casual items, it plays a role in Nissen’s formalwear segment. Neina is distinguished as a brand that emphasizes natural charm. Its occasions for wear and product range differ from lines centered on everyday and workwear.

- Sub-brand
SmilelandBasic
Clothing

A basic line supporting everyday clothing in plus sizes

Within Nissen’s plus-size women’s clothing brand SMILE LAND, this is a basic line that inc

Within Nissen’s plus-size women’s clothing brand SMILE LAND, this is a basic line that incorporates concerns specific to plus sizes and customer feedback into product development. With designs tailored to different body types as its foundation, it offers essential items that are easy to incorporate into everyday outfits. Unlike brands that foreground a particular style, such as the feminine marun, the chic adult casual CHIC STYLE, and the streetwear-oriented GEVS., it supports SMILE LAND’s broad range of clothing from the perspective of everyday wear.

- Sub-brand
Soiunique
Clothing

A women's clothing line that adds a mode sensibility to casual wear

An original women's clothing brand of Nissen, it offers everyday wear combining casual and

An original women's clothing brand of Nissen, it offers everyday wear combining casual and mode styles. According to its official introduction, in addition to original products, it also carries selected items aligned with the brand's vision and proposes styles that incorporate an urban mode sensibility and feminine softness. Unlike 366BASIC and Maison INNESS, which center on basic everyday wear, and 「私の味方服」, which focuses on ease of wear, it adds variety to outfits through design and silhouette.

- Sub-brand
marun
Clothing

A line focused on feminine styles in plus sizes.

This is an original brand with a feminine style offered by SMILE LAND, Nissen's plus-size

This is an original brand with a feminine style offered by SMILE LAND, Nissen's plus-size women's clothing brand. It offers blouses, dresses, skirts, and other items in sizes L to 10L, featuring feminine details such as ribbons, lace, and floral patterns. It offers a different aesthetic from SMILELAND BASIC, with its basic styles, CHIC STYLE, with its chic adult casual style, and streetwear-oriented GEVS., providing plus-size customers with feminine clothing options.

- Sub-brand
pattok
Clothing

An everyday casual line that makes it easy to put together an outfit

pattok is Nissen’s original women’s clothing brand, offering everyday casual wear that loo

pattok is Nissen’s original women’s clothing brand, offering everyday casual wear that looks put-together with little effort. It focuses on ease of movement, coordination, and care, with products intended to help with choosing clothes on busy days. While “My Ally Clothes” centers on ease of wear in general, pattok specifically emphasizes making it easy to put together an outfit without having to worry about what to wear. Its products are also available in the plus-size section and sit alongside SMILE LAND’s style-specific lines as an everyday casual option.

- Sub-brand
私の味方服
Clothing

A line focused on casual everyday clothing centered on ease of wear

An original women’s clothing brand of Nissen, offering casual clothing with an emphasis on

An original women’s clothing brand of Nissen, offering casual clothing with an emphasis on everyday wearability. Alongside standard sizes, it also offers larger sizes, making it a line of clothing that is easy to incorporate into daily life. Unlike Be Praised, which foregrounds trend appeal; Soiunique, which includes mode elements; and pattok, which emphasizes ease of coordination, it centers on ease of wear. It complements lines intended for specific occasions such as commuting and ceremonies by providing everyday clothing options.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about nissen

Country of origin, founding year, categories and parent brands.

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