Petitjo is a Japanese petite-size womenswear brand developed by Nissen. Its products were documented in 2013, and it began full-scale operations as a dedicated brand in April 2014. Aimed at petite women around 150 cm tall, it sells tops, bottoms, dresses, suits, and other clothing. Rather than simply scaling down standard sizes, the brand is characterized by its own sizing designed for petite body types, and it proposes clothing and outfits for a variety of everyday occasions.
Concept
The brand aims to offer petite women around 150 cm tall a satisfying, just-right fit for everyday life, including workdays, days off, and celebratory occasions. It proposes items and outfits that are particularly suited to petite women.