Tagline
A wardrobe to be loved for years by sophisticated adult women
HERITANOVUM is a Japanese womenswear brand launched by designer/director Shinko Takehana, debuting in spring 2017. Available through GALLARDAGALANTE, it proposes a wardrobe built on timeless staples, infused with a contemporary sensibility, attention to detail, and playfulness. Its official concept is “comfortable elegance of quality and refinement, worn in one’s own way.” The brand focuses on everyday wear and also offers lines such as the dress line “HERITANOVUM -escape-.” The brand name is a coined word combining HERITAGE and NOVUM (new).
Concept
Timeless staples and a contemporary sensibility. Attention to detail and playfulness. Comfort and fresh stimulation. Comfortable elegance of quality and refinement, worn in one’s own way. A wardrobe to be loved for years, for sophisticated adult women who have their own style and are not swayed by the times.