HIMICO uomo

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HIMICO’s aesthetic, now in men’s underwear too.
HIMICO uomo is a men’s underwear brand derived from HIMICO and developed by Shirohato Co., Ltd., headquartered in Kyoto City. It was launched on March 3, 2023, as HIMICO’s first men’s series. It carries HIMICO’s aesthetic into menswear, with designs featuring carefully selected lace and a focus on premium comfort. The range includes boxer shorts, bikini briefs, and thongs. The debut collection was the 001 series, “LEONARDO,” with lace design as its signature.

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1 brands
Founded
2020
2020 Parent brand
HIMICO
Clothing

A line that extends HIMICO's brand world into the men's domain

A line launched by HIMICO in March 2023 as its first men's series. It brings HIMICO's lace

A line launched by HIMICO in March 2023 as its first men's series. It brings HIMICO's lace aesthetic and design sensibility to men's underwear, including boxer briefs, bikini briefs, thongs, and other items. Its target gender and product assortment differ from those of the main line for women, and it is positioned as an independent line that extends HIMICO's brand world into the men's domain.

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