HIMICO

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Overview

HIMICO is a Japanese lingerie brand planned and developed by Shirohato Co., Ltd., headquartered in Kyoto. Following the rebranding of an existing brand, it began sales as the new HIMICO in 2020. Under the brand concept “Adorned with flowers—,” it expresses the beauty of flowers through the colors and forms of its lace and motifs, offering items such as bras, panties, garter belts, and slips. The brand has also expanded to include HIMICO GRANDE for fuller sizes and HIMICO uomo for men.

Concept

Adorned with flowers—.

Related brands

Parent brands and sub-brands, ordered by founding year.

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5 brands
Founded
2021-2024
2021 Sub-brand
estasiare
Clothing

A derivative line with an intensified sensuality

A derivative line launched by HIMICO as a new line in August 2021. While carrying forward

A derivative line launched by HIMICO as a new line in August 2021. While carrying forward HIMICO’s core focus on the sculptural beauty of flowers, it was differentiated by a more sensual and provocative direction, import-inspired designs, and timeless collections unaffected by changing eras or trends. Among the main series for women, it is the line that emphasizes ornamentation and an escapist quality.

2022 Sub-brand
HIMICO GRANDE
Clothing

A specialized offshoot line for glamour sizes

Launched by HIMICO in September 2022, this was its first series for glamour sizes. While t

Launched by HIMICO in September 2022, this was its first series for glamour sizes. While the regular HIMICO line mainly covers core sizes B–F cups, this series targets G–I cups, using dedicated cup patterns and appliqué designs suited to larger cups. It extends the sculptural beauty of HIMICO’s floral designs into this size range and complements the size range of its main women’s line.

2023 Sub-brand
HIMICO uomo
Clothing

A line that extends HIMICO's brand world into the men's domain

A line launched by HIMICO in March 2023 as its first men's series. It brings HIMICO's lace

A line launched by HIMICO in March 2023 as its first men's series. It brings HIMICO's lace aesthetic and design sensibility to men's underwear, including boxer briefs, bikini briefs, thongs, and other items. Its target gender and product assortment differ from those of the main line for women, and it is positioned as an independent line that extends HIMICO's brand world into the men's domain.

2024 Sub-brand
ARTE
Clothing

A women’s line centered on glamour and lightness

ARTE was first introduced in 2024 as a new line from HIMICO: a collection for women. Accor

ARTE was first introduced in 2024 as a new line from HIMICO: a collection for women. According to the official description, it is intended for adult women seeking refined glamour and light comfort. It inherits HIMICO’s floral and ornamental qualities while offering a distinct approach that takes wearability into account. It is a derivative line within the brand family, and official sales channels also treat its products as exclusive to HIMICO.

- Sub-brand
floreale
Clothing

A women’s line centered on floral expression.

floreale is an independent name described in an official announcement by Shirohato as a “v

floreale is an independent name described in an official announcement by Shirohato as a “very popular line” of HIMICO. At the 2024 autumn/winter new collection preview event, new releases were also announced as part of the floreale collection. While carrying forward HIMICO’s core aesthetic centered on flowers, it has an ongoing position as a women’s line that brings together multiple series and seasonal products, distinct from standalone numbered series.

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Frequently asked questions about HIMICO

Country of origin, founding year, categories and parent brands.

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