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floreale

floreale

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Country: Japan
Category: Clothing
Related brands: Clothing brands from Japan

Overview

Tagline

Adorn with flowers.

floreale is a line derived from HIMICO, a lingerie brand planned and developed by Shirahato Co., Ltd., headquartered in Kyoto. Inspired by HIMICO’s idea of “adorning with flowers,” it expresses the beauty of flowers through the colors and forms of lace and motifs. Its offerings include bras, panties, garter belts, and slips. In the 022series, it offers BELTA ROSA, featuring rose appliqués and embroidered lace. No founding year or design lead specific to floreale can be confirmed from publicly available information.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

HIMICO

Parent brand

Clothing

A women’s line centered on floral expression.

floreale is an independent name described in an official announcement by Shirohato as a “v

floreale is an independent name described in an official announcement by Shirohato as a “very popular line” of HIMICO. At the 2024 autumn/winter new collection preview event, new releases were also announced as part of the floreale collection. While carrying forward HIMICO’s core aesthetic centered on flowers, it has an ongoing position as a women’s line that brings together multiple series and seasonal products, distinct from standalone numbered series.

2020 Parent brand

HIMICO

Clothing

A women’s line centered on floral expression.

floreale is an independent name described in an official announcement by Shirohato as a “v