Tagline
Wear it! Display it! Enjoy it!
HIPSHOP is a Japanese underwear brand whose first store was opened by Provision Co., Ltd. at LaLaport Funabashi in May 2010. The brand primarily offers underwear for men and women, along with items such as socks and handkerchiefs. Based on the idea of “enjoying the style you can’t see,” it proposes enjoying items that are usually hidden or inconspicuous. In addition to its original line, it offers numerous collaborations with characters such as Pokémon, ONE PIECE, Dragon Ball Z, and Kamen Rider, as well as with sports and art. With a wide range of designs and an emphasis on giftability, the brand sells its products through physical stores and an online store.
Concept
HIPSHOP conveys a feeling of happiness through underwear, with the aim of making everyone happy and putting a smile on everyone’s face.