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HOMEGAME

HOMEGAME

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Country: Japan
Founded: 2023 2020s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Bring it back to my city like a HOMEGAME

HOMEGAME is a Japanese concept select shop and original line that launched in 2023, based in Harajuku, Tokyo. Focusing primarily on headwear, it offers sneakers, apparel, and accessories, featuring rare items selected from Japan and abroad, including NEW ERA products not released in Japan, as well as classic staples. Its product lineup includes HOMEGAME CUSTOM exclusive caps reflecting suggestions from staff and notable figures, and HOMEGAME ORIGINAL HEADWEAR, with designs rooted in hip-hop and sports culture. HOMEGAME has stores in Tokyo, Yokohama, Osaka, and New York, operating as retail and cultural hubs connecting Japan and the United States.

Concept

A concept shop offering a wide range of items, from limited-edition pieces to basic models, with a focus on caps.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2023

Year Brand Category Description

2023

HOMEGAME CUSTOM

Sub-brand

Clothing

A custom line focused on commissions with NEW ERA

An official custom headwear line developed through commissioned designs by HOMEGAME with N

An official custom headwear line developed through commissioned designs by HOMEGAME with NEW ERA and other brands. It regularly releases multiple packs and series based on leagues and teams, featuring designs that reflect proposals from staff and notable figures, as well as hip-hop and sports culture. While HOMEGAME’s in-house original headwear carries its own distinctive designs, this line is positioned to differentiate itself through commissioned designs and limited availability, using existing manufacturers’ bodies and specifications as its base.

HOMEGAME ORIGINAL HEADWEAR

Sub-brand

Accessories

An original headwear line developed in-house.

An original headwear line conceived and developed in-house by HOMEGAME. It regularly relea

An original headwear line conceived and developed in-house by HOMEGAME. It regularly releases products focused on caps, knit caps, hats, and other headwear, featuring HOMEGAME logos, original graphics, and selected materials and specifications. Unlike HOMEGAME CUSTOM, which brings together special-order models made with external brands such as NEW ERA, this line handles HOMEGAME’s own product development and adds an original-products pillar to its select-shop business.

2023 Sub-brand

HOMEGAME CUSTOM

Clothing

A custom line focused on commissions with NEW ERA

An official custom headwear line developed through commissioned designs by HOMEGAME with N