HOMEGAME CUSTOM

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Overview

HOMEGAME CUSTOM is a custom headwear line derived from HOMEGAME, a Japanese concept shop that originated in Harajuku, Tokyo. Launched in 2023, the line primarily produces special-order caps for NEW ERA, reflecting sports cultures such as MLB and NPB as well as hip-hop and street culture. Incorporating ideas from staff, celebrities, and external creators, it continues to release limited-edition models in several styles, including the 59FIFTY, as a HOMEGAME special-order line.

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1 brands
Founded
2023
2023 Parent brand
HOMEGAME
Clothing

A custom line focused on commissions with NEW ERA

An official custom headwear line developed through commissioned designs by HOMEGAME with N

An official custom headwear line developed through commissioned designs by HOMEGAME with NEW ERA and other brands. It regularly releases multiple packs and series based on leagues and teams, featuring designs that reflect proposals from staff and notable figures, as well as hip-hop and sports culture. While HOMEGAME’s in-house original headwear carries its own distinctive designs, this line is positioned to differentiate itself through commissioned designs and limited availability, using existing manufacturers’ bodies and specifications as its base.

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