Tagline
Basic & Cozy
Homie is a Japanese fashion accessories brand launched in 2015 by Delight Works Co., Ltd., a Kyoto-based women's apparel maker. The brand name means “buddy” in English and reflects the hope that its products will become a familiar presence in everyday life. The brand offers socks as its main product, along with arm covers and leggings. It is committed to domestic production at a factory in Nara Prefecture, which ranks first in Japan for sock production, where craftspeople knit each pair while minimizing strain on the yarn. Its guiding principle is to create items that make people feel glad they bought them and bring joy to those who wear them.
Concept
The hope is to become a good companion, essential to the everyday lives of everyone who wears the products.