HOOK

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Country: Japan
Founded: 2012 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

The cutest street brand in the universe

HOOK is a brand launched in 2012 and based in Sumida, Tokyo, with a focus on street fashion. It is operated by 株式会社ティーオー. It also offers items for men, women, and children. The brand balances simplicity and style with basic designs, offering opportunities to enjoy self-expression through distinctive printed items. Its range spans casual wear such as T-shirts and hoodies, as well as accessories and interior goods.

Concept

HOOK is a brand focused on street fashion. It balances simplicity and style with basic designs. The brand also offers a range of distinctive printed items, providing opportunities to enjoy self-expression through fashion.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

HOOK for girls

Sub-brand

Clothing

A streetwear offshoot line expanded for women

While HOOK focuses on street fashion, offers unisex styles, and features a broad range of

While HOOK focuses on street fashion, offers unisex styles, and features a broad range of items, HOOK for girls is a new line created for women that adds street elements to a feminine style. Within the brand, it is positioned separately from the main line for all genders as an entry point for women to enjoy street fashion in their own way.

- Sub-brand

HOOK for girls

Clothing

A streetwear offshoot line expanded for women

While HOOK focuses on street fashion, offers unisex styles, and features a broad range of