Tagline
Clothes that wrap around you
HUG.U is a Japanese women's apparel brand launched in 2015 by 2plus8 Co., Ltd., founded by Hu Guoli in 2009. Based in Omotesando, Tokyo, it offers tops, dresses, pants, skirts, outerwear, and other items online, with a concept of “greater freedom in size and lifestyle,” catering to a wide range of body types, heights, and ages. The brand website features the phrase “clothes that wrap around you,” and the brand also offers formalwear and accessories. It also carries sister brands such as Bee Bouquet and ESLIA.
Concept
Greater freedom in size and lifestyle