ICHIE is a Japanese women's fashion brand founded in 2014. It is operated by Sugar Matrix Co., Ltd., which opened its first store at Tamagawa Takashimaya in Tokyo on August 28, 2014. Aimed at women in their 30s and 40s, the brand offers everyday clothing for both work and leisure, for women with a free-spirited outlook who live true to themselves. Its brand concept is “A grown-up, elevated femininity that lets me shine as myself.” Products are also listed on the official online store under the name “ICHIE strawberry-fields.”
Concept
A grown-up, elevated femininity that lets me shine as myself.