Ida Sjöstedt is a Swedish fashion brand founded in Stockholm in 2001 by designer Ida Sjöstedt. The founder herself serves as designer and creative director. The brand focuses on womenswear, offering eveningwear, bridalwear, and everyday wear. Its official introduction describes its mission as bringing out the “little princess” within every woman, and emphasizes creativity, craftsmanship, playfulness, and femininity. A dreamy aesthetic is a defining feature of the brand.
Concept
Bringing out the “little princess” hidden within every woman.