IÉNA LA BOUCLE BLACK

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Overview

Tagline

New possibilities woven in black.
IÉNA LA BOUCLE BLACK is a new dress-style line launched in spring 2023 by Baycrew's Japanese brand IÉNA LA BOUCLE. Focusing on the single color black, it proposes blackwear for occasions such as dining at hotels, attending theater performances, and ceremonies. Centered on the crossover of contrasting elements such as gloss and matte, and feminine and masculine, the line uses “Ébène et charbon (gloss and matte)” as its keyword and also makes use of fabrics specially commissioned from domestic factories. Risa Taniguchi, who oversees planning, led the garment-making process.

Concept

Ébène et charbon (gloss and matte)

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1 brands
Founded
2016
2016 Parent brand
IENA LA BOUCLE
Clothing

A derivative line specializing in black dress styles

The official new line launched by IÉNA LA BOUCLE in spring 2023. Focusing on black as a si

The official new line launched by IÉNA LA BOUCLE in spring 2023. Focusing on black as a single color, it proposes dress styles that combine contrasting elements such as glossy and matte, and feminine and masculine. Whereas IÉNA LA BOUCLE itself covers a diverse range of colors and patterns as well as everyday wardrobe items, this line narrows its focus to black clothing for occasions that call for a more polished appearance, such as dining at a hotel or attending the theater. It can be positioned as a derivative line that delves deeper into LA BOUCLE’s world through texture and formality rather than color.

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