IENA LA BOUCLE

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Overview

IENA LA BOUCLE is a Japanese women's fashion brand operated by Baycrew's. It began with a new-concept store launched in 2016 by IENA and EDIFICE, and offers clothing for women as its main focus, along with shoes, bags, accessories, and other items. Its official concept is “A touch of the extraordinary in everyday life.” The brand has proposed wardrobes for mature women seeking quality and authenticity, featuring colors and patterns distinct from IENA and including dresses and hats. It also offers derivative lines such as IENA LA BOUCLE BLACK.

Concept

A touch of the extraordinary in everyday life

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1 brands
Founded
2023
2023 Sub-brand
IÉNA LA BOUCLE BLACK
Clothing

A derivative line specializing in black dress styles

The official new line launched by IÉNA LA BOUCLE in spring 2023. Focusing on black as a si

The official new line launched by IÉNA LA BOUCLE in spring 2023. Focusing on black as a single color, it proposes dress styles that combine contrasting elements such as glossy and matte, and feminine and masculine. Whereas IÉNA LA BOUCLE itself covers a diverse range of colors and patterns as well as everyday wardrobe items, this line narrows its focus to black clothing for occasions that call for a more polished appearance, such as dining at a hotel or attending the theater. It can be positioned as a derivative line that delves deeper into LA BOUCLE’s world through texture and formality rather than color.

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