Tagline
Natural colors, simple designs.
ifme nature debuted in fall 2021 as a sub-brand of the Japanese children's footwear brand IFME. Guided by the concept “We want to make shoes as if we were making baby clothes,” it offers unisex shoes for babies and children, centered on natural colors and simple designs. It carries on IFME’s functionality designed with children’s foot growth in mind, and offers items such as first shoes, sneakers, and summer shoes. Its products also include items made with fabrics using Japanese materials and domestically sourced reed materials.
Concept
We want to make shoes as if we were making baby clothes.