IFME

Within the IFME brand family, this shoe line incorporates motifs such as flowers and ribbons, proposing designs that parents and children can easily choose together. It officially espouses the idea of sharing “cute” and offers products for BABY, KIDS, and JUNIOR, as well as for mothers. Built on IFME’s functionality that supports foot growth, it is positioned as a design-focused offshoot that emphasizes ornamentation and coordination, distinguishing it from the basic main line.

A shoe line derived from IFME, centered on simple, natural designs. Its official concept is “making shoes as if making baby clothes,” and it offers unisex products designed for ease of use from babies through children, incorporating materials made in Japan and materials such as reed. While ifme CALIN focuses on decorative details and a cute aesthetic, ifme nature is a spin-off line centered on material qualities, natural colors, and designs that do not limit gender.

A skincare line derived from IFME that supports the lives of children and their families. Based on the principles of pediatric dermatology and developmental science, it offers body wash, shampoo, moisturizing products, sunscreen, and other items. It extends IFME’s focus on functionality, developed through supporting children’s growth through footwear, into skin care and reducing the burden of childcare. This line expands into a category of daily-use products distinct from the various footwear design lines.

An adult shoe line for mothers derived from ifme CALIN. Against the backdrop of a need for parents and children to enjoy coordinating their footwear, it was launched in 2024 as IFME’s first shoe line for mothers. CALIN design details, such as lace and floral patterns, are adapted into styles that are easy for adults to wear, while features include easy-to-fasten straps, IFME’s proprietary insoles, and soles that support walking. It is a spin-off line that extends IFME’s offerings, previously centered on children, to their parents.