Tagline
Share the “cute.”
ifme CALIN is a sub-brand of IFME, a Japanese children’s footwear brand launched in 2020. Centered on “cute” designs that both girls and moms can agree on, it offers shoes ranging from babies’ first shoes to styles for kids and juniors, and also supports coordinated outfits for parents and children or sisters. Its designs incorporate ribbons, floral patterns, and lace, while combining them with IFME’s functionality developed to support foot growth. In 2024, the line expanded with ifme CALIN mama for moms, growing into a footwear line that parents and children can share.
Concept
Designs that moms and girls both find “cute”