IINNO

A private-label brand developed by Iinnofashion, the South Korean business entity of IINNO GROUP. Announced in 2025, it is a beauty brand that emerged from Iinnofashion’s business foundation, which supports OEM and ODM production and the overseas expansion of Korean cosmetics. It covers the cosmetics sector, distinct from the apparel brand Apare, and is expanding into Japan, Russia, China, and Southeast Asia, with skincare products at its core. Unlike external cosmetics brands handled by IINNO GROUP, it is positioned as an independent beauty brand owned and developed by the group.

A Korean apparel brand launched by IINNO GROUP in 2021, Apare also sells products under its own brand name through IINNO’s official e-commerce store. While IINNO GROUP is a business group involved in sourcing, wholesale, e-commerce, and brand sales between Korea and Japan, Apare is positioned within the group as an apparel brand developed by the group. The official e-commerce store brings together clothing, shoes, bags, and other products under the Apare name, making it an independent line in the fashion sector, distinct from the business of carrying external brands.