Tagline
A unisex fashion brand that modernizes Japan's proud subculture.
ililil is a Japanese unisex fashion brand produced by P.B.I. Co., Ltd. It develops distinctive apparel collections that modernize Japan's renowned subculture, using the inner darkness people experience in contemporary society as a filter. Spanning jirai-kei, subculture, and cyber styles, its wide-ranging offerings include tops, bottoms, and accessories, with hoodies made from jersey fabric among its products. The brand also collaborates with influencers and illustrators, and is known for having proposed the term “tenshi-kaiwai.”
Concept
The brand develops distinctive apparel collections that modernize Japan's renowned subculture, using the inner darkness people experience in contemporary society as a filter.