iloi

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Overview

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Add colors that are true to me, for days filled with joy.
iloi is an original fabric brand offered by Bellemaison. Its playful colors and patterns, inspired by the brightness of Northern Europe, bring color to the home. The brand offers interior fabrics and everyday items, including curtains, rugs, cushion covers, bedding, towels, and slippers. The brand name combines “ilo,” meaning “joy” in Finnish and “color” in Japanese, with an “i” that conveys the ideas of “me” and “love.”

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1 brands
Founded
1976
1976 Parent brand
BELLE MAISON
Clothing

A home line centered on Scandinavian-style curtains and window décor

iloi is a home brand within BELLE MAISON’s product range, offering window textiles such as

iloi is a home brand within BELLE MAISON’s product range, offering window textiles such as Scandinavian-style curtains and noren. Compared with BELLE MAISON DAYS, which offers a broad range of interior furnishings and lifestyle goods, it presents a design direction centered on window treatments. It also occupies a distinct area from Love the Linen, which specializes in linen materials, and Guutarug, which proposes combinations of rugs and low sofas, and plays a role in shaping the impression of a room through curtains and other items. Within BELLE MAISON’s interior line, it is the brand responsible for creating Scandinavian-style window spaces.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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