in mood is a Japanese jewelry and accessories brand founded in Kanazawa in 2018 by designer Naoko Okazaki. It offers necklaces, rings, earrings, bracelets, and other pieces, with a focus on refined items that can be paired with everyday clothing. Using materials such as brass, silver, and pearls, the brand handles everything from design through most of the production process in-house. It offers jewelry at accessible price points, with balanced volume and a sense of current trends, and also creates hair accessories.
Concept
A brand for people who enjoy a variety of styles according to their mood at any given time. “Refined items that can be paired with everyday clothing.”