Tagline
A new norm under T-shirts
in.T is a Japan-origin innerwear series designed specifically for T-shirts, launched by Gunze in Spring 2019 under its men's innerwear brand YG. It aims to address issues when wearing T-shirts, including sweat marks, odor, show-through, and innerwear protruding at the neckline or cuffs, helping make T-shirt outfits more comfortable. Its features include moisture-wicking and quick-drying properties, antibacterial and odor-control functions, sweat-absorbing pads, and cut-off edges. The range includes sleeveless and short-sleeved styles, sweat-mark-resistant, ultra-light and super-fast-drying, printed, and half-length styles. It is one of YG's signature series, with the official slogan “A new norm under T-shirts.”
Concept
Innerwear designed specifically for T-shirts, to make them stylish, comfortable, and long-lasting, and to support the enjoyment of T-shirt styles.